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Lard? Or shortening?
What’s the difference?
A whole lot and not much.
To understand Crisco, I needed to understand what lard was. I heard this term growing up but never quite knew the exact definition. All I knew was it was shortening but not shortening. I honestly didn’t care enough to look it up as a child. What child would?
Anyway, lard was made from animal fat, generally pork. Families could make this themselves on their farms and was the popular cooking product for decades. By the late 19th century after the fall pig slaughter, meat processing companies began making lard on an industrial scale.
People didn’t seem to mind that everything they cooked with it—even cakes and pies—had a hint of a pork taste. I guess if that was what you were used to, you wouldn’t know the difference. Pork cookies, anyone?
The robust cotton industry produced piles and heaps and mountains of useless cottonseeds. Most rotted in those mounds. Because these seeds were highly abundant and way cheaper than animal fat lard, cottonseed oil was create. However, the early attempts to mill them made an oil that was both smelly and a dark color, and oh so unappealing.
Enter David Wesson who pioneered bleaching and deodorizing techniques in the industry in the late 19th century, which caused cottonseed oil to be both clear and neutralized the stench. Companies began selling this new cottonseed oil by itself or mixed with animal fat to create shortening, which they then sold in pails to resemble lard. Because lard was what people were used to, hence they would know how to use it.
Crisco was a different kind of fat. Instead of mixing an animal fat with liquid oil to make it solid, Crisco was the first solid shortening made entirely from plant oil, using a process called hydrogenation. A French chemist Paul Sabatier first developed the hydrogenation process, which others, including Proctor & Gamble, advanced further. This came to be known as “the Crisco process”.
Cottonseed oil had a bad rap because people associated it with clothing, soap, dyes, roofing tar, and explosives, but not food. With that list of atrocious uses, I don’t know that I would want to cook with it. Exploding food doesn’t sound appealing.
So in 1911 when Crisco launched, Proctor and Gamble went a different route than other companies who highlighted that their product came from cottonseeds. P&G chose to avoid mentioning the main—and only—ingredient to focus on trusting a reliable brand and not worrying about what was in it. No laws at the time prevented this lack of disclosure.
This marketing ploy worked wonders for them and was so successful that other companies followed suit. In the first five years, sales skyrocketed, selling sixty million cans annually in the U. S. That’s three cans a year per family.
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Unlike lard, butter, and olive oil, Crisco had a neutral taste, could last for years on the shelf, and had a high smoke temperature for frying. The perfect fat. (If there is such a thing.) To help sales even more, P&G gave away cookbooks that called for Crisco in every recipe.
To stay away from any connection to cottonseeds, the phrase “crystallized cottonseed oil” was modified into Crisco. So, we went from lard made from animal fat, to a lard/vegetable oil mixture, to Crisco—an all-vegetable solid shortening.
Back to my original question—what’s the difference between lard and shortening?
Pork flavored desserts!
1990s Cozy Mystery
Written by Mary L. Chase, Edited By Mary Davis
When secrets and lies are uncovered, will Mar be able to put the pieces together to learn the truth? A year after her mom’s death, Margaret “Mar” Ross discovers the proverbial skeleton in the closet. Most families have a secret or two. Some are best left in the dark. Others need to be brought into the light of day to heal old wounds. With the help of her best friend, a lawyer, and a handsome doctor, Mar is determined to hunt down all the facts. When she does, will she find what she’s searching for? Or should she let this puzzle R.I.P.?
https://books2read.com/u/bpkj6l
Sources
https://www.smithsonianmag.com/innovation/how-crisco-made-americans-believers-industrial-food-180973845/
https://www.livescience.com/history-of-crisco.html
https://en.wikipedia.org/wiki/Crisco
https://crisco.com/our-heritage/
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